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Saturday, 4 March 2017

The ONE Key Ingredient that can Supercharge any Business – Personal Branding

Once you have taken the big step and pushed yourself to explore the land of business opportunities, you will know that it takes more than just ideas to succeed. It takes a lot of effort to make your mark and stand out in a crowd. How to create your USP(Unique Selling Proposition) for your business. If you will have noticed the bigger popular business that we often talk about, we will connect each one of those to a great leader and his/her fabulous leadership skills and style of doing business.


 This unique style in which each one of these leaders conducts themselves is uniquely crafted on the basis of the personality of the leader/founder. This one key ingredient has the ability to get people to start talking about you and supercharge your business. The one key ingredient is called 'Personal Branding'.

Personal branding builds upon your personal USP. Personal branding is essentially what you are known for and what people seek you out for. 

In your business, it is almost essential that your personal brand gives you the credibility and authority to establish and succeed as a business professional.


Some powerful examples of people whose personal branding has brought them loads of fame are as follows:

Richard Branson
Richard Branson, founder of the Virgin Group, has people all around the world look at the concept of personal branding from an all new level. His bold and quirky media engagements and appearances have come to define his personal brand and the promise that he chooses to deliver through the group of companies he runs.

Michelle Obama
You have witnessed this personal brand example build in front of your eyes. We witnessed a very strong feminine voice as the first lady of the United States until recently. She is bold yet graceful in her style of voicing her opinions.

Simon Sinek
Simon Sinek has developed a unique personal branding for himself as the 'WHY' guy. He persisted to present his viewpoint to people across various social media and live talk forums, and got people thinking. His persistence towards one particular way of thinking has helped create a power business for himself.

These are just some of the examples of people who have cashed in on their power to build a strong personal brand for themselves. There are others, many founders, and leaders who are defined purely by the companies and businesses they operate and their style of business handling. Each one of them represents a personal brand.

In fact, you may not be completely aware of this, but you too have a personal brand. You may not have taken the time to clearly define it, but it still exists none the less. If you too, take the time to build a powerful personal brand, you too can eventually leverage it to encash your authority & expertise.

How do you develop a powerful personal brand?


This simple free guide will give you all the information and tools to get started to create you very own powerful personal brand.

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Regards: Coach Akanksha

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